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Innovation
Peaks
This is a special process
we have developed to create ideas for companies. This
is a process where the client is intimately involved with
building ideas in a hyper-charged innovative environment.
Innovation Peaks is a
proprietary system for creating ideas using state-of-the-art
approaches to creation, capturing and testing ideas.
You start an Innovation Peaks session with a creative
challenge and you end with solid, fully-articulated, tested
ideas that are ready to be presented the next day.
Innovation Peaks is a
location in the mountains of Utah. In this "creative"
location we gather clients, facilitators, "sparks", and
"creative capturers" of ideas. Sparks are highly creative
people who have a history of developing "great ideas."
Sparks (who have less experience with the problem, but
unique perspectives) are mixed together with the Clients
(who have more experience with the problem, but less of a
fresh perspective). This mixing creates an atmosphere
of excitement, possibility and novelty.
The conflagration of ideas
stems from a series of specially developed exercises, tasks,
games, or approaches to the problem. These tasks are
widely varied and are custom designed for each group and
each creative challenge. You can think of them as
exercises that flex your brainstorming muscles or tasks that
force you to approach the creative challenge from a new
perspective. To be perfectly frank, the creation of
the exercises by the facilitators is the key to the whole
process. The ideas that are developed are a function
of the exercises.
Innovation Peaks sessions
are somewhat scalable. They can be one day events with
no consumer research, or they can be multi-day events with a
great deal of consumer research taking place in parallel or
at night. By testing you get to iterate against the
best ideas and improve them within hours of their first
conception.
Lastly, the thing that
makes Innovation Peaks powerful is the ability to capture
the ideas. We have all been through the experience of
putting ideas onto white-boards or on easels around the
room. We almost always feel charged up and that we
have many great ideas. However, just as often, those
"great ideas" never seem to be captured in a way that can
get them moving forward. That is the last key to
Innovation Peaks. We employ creative capturers who can
both write and design the idea in a form that fully
articulates the ideas. This allows the client to not
worry that ideas are going to be developed and then lost in
some milieu of oversized post-it-note sheets stuffed into a
corner of their office.
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