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Innovation
Management
Another pillar of our
consultancy is helping people manage innovation.
Making change happen in an organization is a very different
challenge that making an organization perform.
We often use the analogy of
ship steering vs. ship building. Those who can captain
and steer a ship, navigate dangerous waters, while out
running hostile opponents to accomplish the missions of
commerce that the ship is embarked on will find that they
are woefully unprepared to build a ship on a dry dock.
It takes a completely different set of skills, paradigms and
processes to build ideas from scratch.
We have built ideas in
companies small and large, we have developed systems,
processes and approaches that will optimize the chance of
success in the competitive and difficult world of
innovation.
We help companies and
managers understand how to build ships.
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Examples of new product
work:
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Tostitos Scoops
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Tostitos Santa Fe Gold
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Tostitos Bite Size
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Ysource
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ClearPlay DVD Player
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Tropicana FruitWise
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