InFocus was the original pioneer of the computer projectors found in nearly every conference room across the country. When we worked with them they were the leader in projectors world-wide.

We conducted extensive BrandPoint consulting for their main business. Moreover, because of recent acquisitions we helped them work through a new Brand Architecture. Finally, we provided strategic counsel on ways to enter the exploding home theater market, crossing out of their core business into a new and unknown category.

Types of Services Rendered:

Confidentiality :

We take confidentiality very seriously and never share confidential information. To protect the confidentiality of our work with these brands, we are intentionally vague about our work. Where we are not, it is because the information is already public. The purpose of this is to give prospective clients a feel for the type of work we typically do.

Not ever client we have ever worked for allows us to reference them so we appreciate those that do.

All the work detailed here was performed and/or managed by one or more SagePoint Consultants under a SagePoint contract or under a previous employment situation, The use of the plural "we" remains consistent throughout the description even if only one consultant was engaged at a time.